System A
AI-assisted pricing
A cross-functional roadmap combining AI-driven personalisation with ML-assisted pricing — reading demand signals in real time and adjusting flash-sale thresholds instead of guessing at one static discount.
AI Product Manager · Product Strategy · Feb — Jul 2025 · DRT Shanghai, Booth E385
Surface to 54×.
At ScubaGo I ran Asia's biggest dive expo like a product launch, not a promo — an AI-informed pricing model, a gamified loyalty card, and an online-to-offline funnel that turned three days of foot traffic into a program that's still running today.
01The systems I shipped
System B
Gamified loyalty
A front-loaded reward card handed out at the first meeting — one stamp per invoice, benefits visible from stamp one — turning early adopters into vocal advocates.
Channel
O2O distribution
An online-to-offline flow connecting booth foot traffic to digital checkout — amplified by shamelessly funny memes that made the booth the talk of the floor.
02The case file
The dive log.
The full field log from DRT Show Shanghai — how a booth became a live product experiment in pricing, loyalty, and distribution, told day by day from the floor.
54×Return on the booth bet
$20K+Revenue in three days
30%Retention improvement
15People on the team